Celebrating moments made more special with the simple pleasure of drinking Coca-Cola. That is why Coca-Cola unveils a powerful, global communications campaign for their most iconic product. The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light. “Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”
Tasting the Feeling throughout the world
The Coca-Cola launched their new campaign "Taste the Feeling" that captures life's everyday moments. Which you may become part of each moment with Coca-Cola. Coca-Cola with Ice, having fun on Ice with Friends, sharing stories with your friends. Coca-Cola with Smiles, that every smile is a secret within which makes, even more, fun with Coca-Cola. Coca-Cola with Love, that makes you feel the love with the refreshing Coca-Cola. Coca-Cola with Strangers, being with unfamiliar face and place with Coca-Cola. Coca-Cola with Music, that makes you feel the madness in every single day. So Let's taste every feeling with this new campaign of Coca-Cola "Taste the Feeling" #TasteTheFeeling.